MOVE!

As part of a Design Matters class at Art Center, the whole class was approached by the Arthritis Foundation, and they sponsored a vast rebranding project. Due to the size, the class was broken up into groups to take upon certain aspects of the project. Our group, consisting of Fabiana Au, Sean Lee, and Irene Saavedera, were in charge of the events campaign. 

MOVE! celebrates the human body and it's capabilities. MOVE! aims to be bold and extravagant to encourage everyone not only to exercise and participate, but to feel reinvigorated with hope. Arthritis is not just an "old person's disease," it can affect anyone.

Design Research, Brand Strategy, and Poster design and treatment.